IOW College Library Resources

McDonald's

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2020 (Volume) 26 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 4-6
Authors Waterhouse, Phil
Contents

Phil Waterhouse analyses the development of the fast food giant and the challenges it faces in the modern market.

Keywords
Business growth     Change     Corporate culture     Dynamic markets     Economies of scale     Fast food     Global marketing     Marketing mix     McDonalds     Organic growth     Profit     Technology