IOW College Library Resources

How to create good behaviour - social norms and social change.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2017 (Volume) 22 (Number) 4
Medium (Periodical) Psychology Review.
Classif 150 PSY
Subject Psychology
Page 2 - 5
Authors Moore, Graham
Contents

The author examines the evidence for using social norms to change behaviour. Changing the way people perceive the norms may not be enough.

Keywords
Conformity     Health strategies     Normalisation     Social change     Social norms     Theory of planned behaviour