IOW College Library Resources

Case study: Luton Town F.C.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2024 (Volume) 30 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 32 - 33
Authors Waterhouse, Phil
Contents

An analysis of key business concepts found in the football industry.

Keywords
Business failure     Business objectives     Competitive advantage     Corporate strategy     Football industry     Global branding     Organic growth     Sales and sales forecasting