IOW College Library Resources

Market positioning.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2024 (Volume) 31 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 26 - 28
Authors West, Rick
Contents

How businesses use market positioning to sell products and services.

Keywords
Market positioning     Marketing mapping     Product differentiation     USP