IOW College Library Resources

Understanding markets: The long tail in marketing

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2016 (Volume) 22 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Marketing
Page 2-4
Authors Nutter, Robert
Contents

The author asks if changes in markets will lead to more opportunities for niche businesses

Keywords
Long Tail model     Niche markets     Online shopping     The Apprentice