IOW College Library Resources

Segmentation in the sportswear market.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2016 (Volume) 22 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business Studies
Page 12 - 14
Authors Waterhouse, Phil
Contents

The author looks at how sportwear firms adapt their strategies based on classic methods of market segmentation.

Keywords
Marketing     Targeted selling     Targeting