IOW College Library Resources

The next big thing? Virtual and augmented reality headsets.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2023 (Volume) 30 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 6-8
Authors Waterhouse, Phil
Contents

As Apple launches its Vision Pro headset, the author examines the potential future popularity of this technology.

Keywords
Apple     Competitive advantage     Dynamic market     Global marketing     Marketing mix     Meta     Virtual and augmented reality     Virtual reality     VR headsets