IOW College Library Resources

Gender stereotyping in the language of advertising - a close analysis of selected print adverts

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2011 (Volume) 53
Medium (Periodical) E Magazine: the A-level English magazine.
Classif 820 EMA
Subject Language
Page 6-9
Authors Cameron, Deborah
Contents

The author considers how and whether time has changed the practice of gender stereotyping in the language of advertising.

Keywords
Advertising     Gender     Jargon     Language     Marketing     Media     Selling