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10 things you need to know about market research

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2017 (Volume) 23 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business Studies
Page 16-17
Authors Marcouse, Ian
Contents

10 Concepts for understanding and reviewing marketing

Keywords
Marketing     population sample     Primary data     Qualitative data     Quantitative data     Sales forecasting     Secondary research