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Case study: Marmalade.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2022 (Volume) 29 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 26 - 27
Authors Wallace, Graham
Contents

One car insurance company is tapping into the large market of young drivers by providing tailored insurance.

Keywords
Black box technology     Insurance     Price discrimination     Price walking     Young drivers