IOW College Library Resources

Thomas Cook: SWOT Analysis

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2019 (Volume) 25 (Number) 4
Medium (Periodical) Business Review.
Classif 350 BUS
Subject Business Studies
Page 11-13
Authors Marcouse, Ian
Contents

An analysis of the travel operator's strengths, weaknesses, opportunities and threats.

Keywords
Business     Business case studies     Business studies     SWOT     SWOT analysis     Thomas Cook     Tourism     Tourism industry     Travel agents     Travel and tourism industry