IOW College Library Resources

Case study: La Astrida.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2023 (Volume) 29 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 8 - 9
Authors Smith-Stephens, Alexander
Contents

The author examines successful entrepreneurship in jewellery business La Astrida.

Keywords
Innovation     Jewellery business     Market positioning     Market research     Market segmentation     Marketing mix     Organic growth     Role of entrepreneur     Sources of finance