IOW College Library Resources

Nike vs Adidas

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2017 (Volume) 24 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business Studies
Page 32-33
Contents

The fight for overall supremacy in the sportswear industry provides a fascinating case study.

Keywords
Adidas     Brand     Brand awareness     Brand development     Brand identity     Branding     Branding strategy     Business     Business studies     Nike