IOW College Library Resources

Case study: Burberry.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2024 (Volume) 31 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 23 - 25
Authors Marcouse, Ian
Contents

How Porter's generic strategies can be applied to fashion brand Burberry.

Keywords
Burberry     Business objectives     Corporate strategy     Global marketing mix     Market mapping     Market positioning     Market research     Types of leadership