IOW College Library Resources

Influences on the soft drinks market.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2023 (Volume) 29 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 10 - 11
Authors Waterhouse, Phil
Contents

The author examines the major players within the soft drinks market and the external influences affecting their market share.

Keywords
Assessing competitiveness     Causes and effect of change     Coca-Cola     Competitive environment     Corporate strategy     Cost competitiveness     Dynamic markets     Energy drinks     Global competitiveness     Managing change     Pepsi     PESTLE     Sugar tax