IOW College Library Resources

A jolly cup of coffee.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2025 (Volume) 31 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 10 - 11
Authors Waterhouse, Phil
Contents

The author examines current trends in the coffee industry and the growth strategy of Jollibee.

Keywords
Business growth     Coffee retailing     Corporate influences     Corporate strategy     Costa     Globalisation     Innovation     International trade     Jolllibee     Multinational corporations     Product differentiation     Research and Development     Sales revenue     Starbucks