IOW College Library Resources

Marvel and Star Wars. Disney's cash cows

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2021 (Volume) 28 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 18-19
Authors Waterhouse, Phil
Contents

Cash cows can arguably lead to a loss of creativity, but they make for marvellous business.

Keywords
Cash flow     Disney     Disney+     Innovation     Marketing strategies     Marvel Cinematic Universe     Product life cycle     Star Wars