Essentials of marketing.
Medium
Text
ISBN
9780273727644
Class
658.8 BRA
Fict/Non
Non Fiction
Authors
Brassington, Frances
Imprint
Pearson Education Limited: Harlow: 2013
Edition
3rd
Value
42.99
Notes
The 2nd edition is available as an e-book.
Keywords
Advertising
Brands
Buyer behaviour
Marketing
Marketing dynamics
Marketing planning
Marketing strategy
Price
Product
Promotion
Segmenting markets
Copies
T91779 - Available (Shelving), Located: Main Collection( ) /, Type: Ordinary