IOW College Library Resources

Case study: Finnforel.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2025 (Volume) 31 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 8 - 9
Authors Waterhouse, Phil
Contents

Overfishing and rising demand for fish products have caused unprecedented pressure on the fishing industry. The author explains how Finnforel has found a sustainable solution.

Keywords
Business ethics     Business expansion     Competitive advantage     Corporate social responsibility     Distinctive capabilities     Fishing industry     Global markets     Marketing mix     Overfishing     Research and Development     Sustainability