IOW College Library Resources

The 4Ps of innovation.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2016 (Volume) 22 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business Studies
Page 2 - 5
Authors Hoang, Paul
Contents

The author explains Tidd and Bessant's model of innovation.

Keywords
Ideas     Innovation     Paradigm innovation     Position innovation     Process innovation     Product innovation