Freshening up Subway.
Medium
Periodical Article
Medium
- part of - (Periodical Copy) (Date) Nov2015 (Volume) 22 (Number) 2
Classif
650 BUS
Subject
Business
Page
12 - 13
Authors
Waterhouse, Phil
Contents
The author looks at the fast food giant through the lens of key business theories, including Porter's generic strategies, the Boston matrix and the product life cycle.
Keywords