IOW College Library Resources

Big pharma: insights into the pharmaceutical industry.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2025 (Volume) 31 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 26 - 28
Authors Waterhouse, Phil
Contents

The author explains trends in the pharmaceutical industry.

Keywords
Competitive advantage     Eli Lilly and Company     First mover advantage     Innovation     Investment     Market positioning     Marketing strategy     Multinational corporations     Patents     Pharmaceutical industry     Product differentiation     Product lifecycle     Product portfolio     Research and Development     USP