IOW College Library Resources

Consumer behaviour.

Medium Text
ISBN 9781473919136
Class 658.8342 SET
Fict/Non Non Fiction
Authors Sethna, Zubin
Blythe, Jim
Imprint Sage Publications Ltd.: London: 2016
Edition 3rd.
Value 42.99
Keywords
3D printing     Age     Attitudes     Behavioural segmentation     Branding     Business     Buyer behaviour     Change     Class     Communication     Consumer complaints     Consumerism     Consumption     Cruise ships     Culture     Digital technology     Dissonance     e-commerce     Ethical consumption     Family     Gender     Heuristics     Id     Innovation     Knowledge     Kumon     Learning     Lush cosmetics     Marketing     Money     Motivation     Personality     Psychology     Purchasing behaviour     Reference groups     Risk     Self     Subcultures     Superego    
Links
Click here to access the companion website
Features resources for students; including web links and exercises, flashcards, study skills and quizzes to support the content of the book.
Copies
L00214 - Available (Shelving), Located: Main Collection( ) /, Type: Ordinary