IOW College Library Resources

Strategic drift. How could Kodak and Blockbuster have avoided it?

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2025 (Volume) 31 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 8 - 9
Authors Williams, David
Contents

The author explains the strategic drift in the context of Kodak and Blockbuster.

Keywords
Blockbuster     Boston Matrix     Business failure     Business growth     Competitive environment     Dynamic markets     Incremental change     International trade     Investment     Kodak     Marketing     Research and Development     Unrecognised drift