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Coke vs Pepsi

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2016 (Volume) 23 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 26 - 27
Authors Waterhouse, Phil
Contents

A vital skill of any business course is the ability to compare and contrast the actions of different companies. This can often be done most effectively by looking at firms that operate within the same industry and compete against each other.

Keywords
Branding     Comparing     Competition     Large companies     Marketing     Promotion