IOW College Library Resources

The business of sportswashing.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2023 (Volume) 30 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 18 - 20
Authors Waterhouse, Phil
Contents

The author examines the sportswashing attempts of some Gulf nations.

Keywords
Business ethics     Corporate influences     Corporate strategy     Football     Golf     Marketing mix     Middle East     Motivation     Sportswashing     World Cup