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The business of sportswashing.
Medium
Periodical Article
Medium
- part of - (Periodical Copy) (Date) Nov2023 (Volume) 30 (Number) 2
Medium
(Periodical) Business Review.
Classif
650 BUS
Subject
Business
Page
18 - 20
Authors
Waterhouse, Phil
Contents
The author examines the sportswashing attempts of some Gulf nations.
Keywords
Business ethics
Corporate influences
Corporate strategy
Football
Golf
Marketing mix
Middle East
Motivation
Sportswashing
World Cup