IOW College Library Resources

Principles of marketing.

Medium e-book
ISBN 9781292341200
Class/Location 658.8 KOT
Authors Kotler, Philip
Armstrong, Gary
Oprensik, Marc Oliver
Imprint Pearson Education Ltd.: Harlow: 2021
Edition Global edition
Value 29.37
Fict/Non Non Fiction
Notes

OOP April 2025. Licensing note: 1 user.

Click on the link to read online. Select Office 365 and login with your college email address and password.

HND Business reading list, 2025-26.

 

Keywords
Advertising     Business     Communications     Consumer behaviour     Customer value     Customers     Environment     HND Business: Marketing     Information     Life cycle     Marketing     Online     Pricing     Products     Public relations     Retail     Sales     Social media     Strategies     Strategy     Sustainability    
Links
Click here to read the eBook.