IOW College Library Resources

Principles of marketing.

Medium e-book
ISBN 9781292341200
Class/Location 658.8 KOT
Authors Kotler, Philip
Armstrong, Gary
Oprensik, Marc Oliver
Imprint Pearson Education Ltd.: Harlow: 2021
Edition Global edition
Value 29.37
Fict/Non Non Fiction
Notes

Licensing note: 1 user.

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Keywords
Advertising     Business     Communications     Consumer behaviour     Customer value     Customers     Environment     Information     Life cycle     Marketing     Online     Pricing     Products     Public relations     Retail     Sales     Social media     Strategies     Strategy     Sustainability    
Links
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