IOW College Library Resources

Rihanna and Fenty Beauty

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2018 (Volume) 24 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business Studies
Page 30-33
Authors Waterhouse, Phil
Contents

Examine the differentiation and pricing of Rihanna's cosmetic range.

Keywords
Aldi     Business     Business studies     Cosmetics     Cosmetics industry     Differentiation     Lidl     Pricing     Pricing strategy     Rihanna