IOW College Library Resources

Case study: Candy Crush Saga

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2014 (Volume) 20 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Gaming apps
Page 6 - 7
Authors Waterhouse, Phil
Contents

This article looks at the success of the Candy Crush Saga gaming app in the context of the app and social media markets.

Keywords
Apps     Candy Crush     Gaming apps     Social media