Case study. Disney, Bluey to the rescue?
Medium
Periodical Article
Medium
- part of - (Periodical Copy) (Date) Sep2024 (Volume) 31 (Number) 1
Classif
650 BUS
Subject
Business
Page
32 - 33
Authors
Waterhouse, Phil
Contents
The author examines recent threats to Disney's profits and the importance of its star children's series, Bluey.