Case study: The rise of the upmarket burger
Medium
Periodical Article
Medium
- part of - (Periodical Copy) (Date) Sep2016 (Volume) 22 (Number) 1
Classif
650 BUS
Subject
Business case study
Page
10-12
Authors
Waterhouse, Phil
Contents
In an excellent example of Porter's choice of strategies, fast food businesses are increasingly aiming for differentation rather than focusing on cost leadership, particularly in the buger market.
Keywords