Principles of marketing, global edition.
Medium
Text
ISBN
9781292341132
Class
658.8 KOT
Fict/Non
Non Fiction
Authors
Kotler, Philip
Imprint
Pearson Education Ltd.: Harlow: 2021
Edition
18th
Value
57.99
Notes
OOP April 2025.
HND Business reading list, 2025-26.
Keywords
Advertising
Careers
Competitive advantage
Consumer value
Consumers
Global markets
HND Business: Marketing
Marketing
Marketing process
Markets
Media
Pricing
Product development
Promotion
Public relations
Strategy
Sustainability
Copies
L04321 - Available (Shelving), Located: Main Collection( ) /, Type: Ordinary