IOW College Library Resources

Bartlett and Ghoshal

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2018 (Volume) 25 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business Studies
Page 11-13
Authors Waterhouse, Phil
Contents

Introducing the new Bartlett and Ghoshal theory to academic study.

Keywords
A level business     Bartlett and Ghoshal theory     Business     Business strategy     Business studies     Business theory     Dyson     McDonalds     Unilever