IOW College Library Resources

Zara: fast or green fashion?

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2023 (Volume) 29 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 32 - 33
Authors Waterhouse, Phil
Contents

The author looks at Zara's attempts to improve sustainability while maintaining market share.

Keywords
Business ethics     Corporate social responsibility     Fashion retail     Fast fashion     Global marketing strategy     Product and service design     R&D     Raw materials     Research and Development     Sustainability     Zara