IOW College Library Resources

K-pop and the product life cycle.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2024 (Volume) 31 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 4 - 5
Authors Waterhouse, Phil
Contents

The author examines how the product life cycle can be applied t K-pop.

Keywords
Global marketing     Innovation     K-Pop     Marketing mix     Product life cycle     Research and Development