Brand failures: the truth about the 100 biggest branding mistakes of all time.
Medium
Text
ISBN
9780749439279
Class
658.827 HAI
Fict/Non
Non Fiction
Authors
Haig, Matt
Imprint
Kogan Page: London: 2003
Value
18.99
Notes
OOP April 2025.
Keywords
Advertising
Brand identity
Branding
Brands
Case studies
Consumer behaviour
Copy
Global marketing
Marketing
Products
Copies
T54113 - Available (Shelving), Located: Main Collection( ) /, Type: Ordinary