IOW College Library Resources

Case study: Super 8.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2024 (Volume) 31 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 5
Authors Waterhouse, Phil
Contents

The author explains the success of hotel chain Super 8.

Keywords
Business objectives     Case study     Franchising     Global marketing     Global markets     Global mergers     Hotel industry