IOW College Library Resources

Case study: Volkswagen

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2022 (Volume) 29 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 22 - 23
Authors Waterhouse, Phil
Contents

A case study of this reliable car manufacturer.

Keywords
Automotive industry     Boston Matrix     Branding     Business objectives     Business strategies     Car manufacturer     Consumers     Electric cars     External influences     Global industries     Managing people     Marketing mix     Marketing strategy     Markets     Multinationals     PESTLE analysis     Product, service, design     Promotion     Resource management     Sales forecasting     VW