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Case study. Liquid death.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2024 (Volume) 31 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 29
Authors Marcouse, Ian
Contents

The author examines a new product that is disrupting the healthy drinks market.

Keywords
Branding     Competitive advantage     Healthy drinks     Innovation     Product differentiation     USP