IOW College Library Resources

Consumer behaviour.

Medium Text
ISBN 9781526450012
Class 658.8342 SET
Fict/Non Non Fiction
Authors Sethna, Zubin
Blythe, Jim
Imprint Sage Publications Ltd.: London: 2019
Edition 4th
Value 44.99
Keywords
Anthropology     Augmented reality     Branding     Brands     Business     Buyer behaviour     Buying     Consumer behaviour     Consumer loyalty     Culture     Decision making     Economics     Ethics     Fashion industry     Gender     Id     Innovative products     Jaguar Land Rover     LGBTIQA+ community     Marketing     Neuroscience     Perception     Personality     Product life cycle     Psychology     Public relations     Reasoning     Research methods     Resistance     Risk     Self     Seven Ps     Sigmund Freud     Social media     Sociology     Subcultures     Superego     Sustainable consumption     Teenagers     Uncertainty principle     Virtual reality    
Links
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Copies
L03398 - Available (Shelving), Located: Main Collection( ) /, Type: Ordinary