IOW College Library Resources

First mover advantage. Is it still relevant?

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2024 (Volume) 31 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 20 - 21
Authors Waterhouse, Phil
Contents

The author explores how companies can benefit from first mover advantage and questions whether it is still relevant today.

Keywords
Amazon     Coca Cola     Competitive advantage     Competitive environment     Corporate influences     Corporate strategy     Distinctive capabilities     Dynamic market     Fast followers     First mover advantage     Gillette     Innovation     Market positioning     Marketing mapping     Marketing mix     Pricing strategy     Product differentiation     Revenue     USP