IOW College Library Resources

Emma Bridgewater and the 7 Ps of the marketing mix

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2014 (Volume) 21 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject The marketing mix
Page 11 - 13
Authors Waterhouse, Phil
Contents

This article looks at how the three additions to the 4 Ps of the marketing mix can be applied, using Emma Bridgewater as a case study.

Keywords
Emma Bridgewater     Marketing     Marketing mix