IOW College Library Resources

Case study: San Miguel.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2025 (Volume) 31 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 32 - 33
Authors Waterhouse, Phil
Contents

The author examines the diversification strategy of San Miguel and its investment in the Philippines.

Keywords
Airports     Boston Matrix     Business growth     Foreign direct investment     Globalisation     International trade     Investment     Marketing mix     Primary and secondary research innovation     Product portfolio     Research and Development     San Miguel     Sources of finance     Tourism