IOW College Library Resources

Case study: Formula one.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2023 (Volume) 30 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 14 - 15
Authors Waterhouse, Phil
Contents

The author examines the finances and players behind the sport.

Keywords
Bernie Ecclestone     Branding     Dynamic markets     Ecclestone, Bernie     Entrepreneurs     F1     Formula one     Global marketing strategy     Managing change     Marketing mix     Organic growth