Case study: how IKEA enters new markets.
Medium
Periodical Article
Medium
- part of - (Periodical Copy) (Date) Sep2021 (Volume) 28 (Number) 1
Classif
650 BUS
Subject
Business
Page
22 - 24
Authors
West, Rick
Contents
Ikea operates in a dynamic and competitive global buiness environment, requiring careful consideration of how to enhance its strenghs and exploit opportunities while also managing challenges and threats.