IOW College Library Resources

Luxury takeovers.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2023 (Volume) 30 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 30 -31
Authors Marcouse, Ian
Contents

The author examines how luxury goods companies LVMH and Chanel are increasing their market share through takeovers.

Keywords
Business expansion     Business objectives     Chanel     Competitive advantage     Competitive environment     Corporate strategy     Dynamic markets     Global competitiveness     Horizontal and vertical integration     International trade     Luxury brands     LVMH     Niche markets     Production