IOW College Library Resources

Why businesses fail.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2024 (Volume) 30 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 28 - 29
Authors Marcouse, Ian
Contents

The author examines the reasons behind start-up failures.

Keywords
Business failure     Cashflow forecasts     Competitive environment     Dynamic market     Marketing mix     Marketing positioning     Marketing strategy     Sales forecasting     Scenario planning