IOW College Library Resources

Case study: 3M.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2024 (Volume) 30 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 14
Authors Waterhouse, Phil
Contents

The author examines the company behind Post-it notes and other essential products.

Keywords
Boston Matrix     Competitive environment     Corporate objectives     Entrepreneurial motives     Marketing strategy     Organic growth     Product portfolio analysis     Research and Development     Role of the entrepreneur